Isn’t this supposed to be a time of shrinking revenues? Our business has grown from approximately 1 million in annual sales to almost 10 million since 2006. What has been responsible for this? You mean beside lots and lots of work?
No business can grow without clients and we have been able to attract an ever increasing flow of leads to our web sites. Back in 2006 we began implementing a strategy to utilize direct response marketing techniques. These buyer magnets have people lining up to become a part of our sales funnels. Through stay-in-touch campaigns we have been able to nurture these prospective clients. These have grown to a pipeline that is flooded with business. We never have to worry about a slow month anymore. We know that each month is going to be equal to or even larger than the previous one.
Dan Kennedy and Bill Glazer are the “gurus” that have shared some of these valuable techniques with us. Their incredible marketing minds have had an impact on all kinds of businesses all around the world. We are looking forward to being at their big marketing conference in November. Thank you Dan and Bill!
How has your business been affected by the Dan Kennedy way?
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